How can online retailers ensure safe ecommerce transactions in 2016?

Recently observed rise in Ecommerce industry has profited so many digital retailers. This year’s black Friday sales has been a living proof that putting on a user friendly online store is an inevitable necessity. The rush to online shops this year has outweighed the traffic in brick-and-mortar shops.
While many ecommerce entrepreneurs are looking to build a fascinating online shop for customers, there are many among them who feel scared of doing so. So what is the challenge?



More and more hackers are entering online stores with a fake everything and steal the information of value. Increase in ecommerce market trend also brings dreadful increase in fraudsters preying on online businesses. EMV rules seemingly felt safe at the moment; but there is still doubt that these hackers are likely to move in for more such criminal actions.
So what can be done to resolve the issues of credit card info theft? How can retailers differentiate between the good and evil from the swarm of online traffic? Here is what you need to know to find out the suspicious or fraudulent shoppers.

Who is shopping at large?

There are certain signs that stealers leave behind. For instance, you can be worried when someone on your website tries to purchase the whole bounty of goods. A person stashing a lot of items of value (watches, rings, handsets) could be a fraudster trying to make the most out of stole credit card details. 
Check these type of transactions with conscientious customer service to decide if you should approve it. You can have a fraud protection and prevention system that gives a bit on their social media image, email accounts, financial history and reputation for you track.

Did you validate their credit cards?

Hackers and fraudsters are getting smart day after day as the technology progresses. But it is your duty to outsmart their evil intentions. If they experiment as to whether stolen card is working or not, you will notice a series of successful or failed attempts of shopping. Free shipping spot is their favorite cup of tea. When they try it number of times, it is a sign of cheat. Sophisticated Fraud solutions can detect such IP addresses or identify suspicious fingerprints.

Refund debacle

Sometime retailers are sued for refund crime they never really committed. This happens when a clever fraudster claims that the order was never placed by them or someone else did it on their behalf, putting accusations on retailer for charging them unfairly. This sounds like a sweet fraud formula. Retailers can put in the system of identity verification steps and ask customers to sign on delivery follow up with a phone call.

Manipulation of Promotion schemes

Many digital retailers keep in place the promo code and coupon offers. According to this promotion, shoppers will benefit from inviting their friends and connection to retailer’s online shop. If it is in form of loyalty points, you still have a chance to minimize the risk of deception. But if you encash their efforts with monetary rewards, you are doing an epic mistake. Fraudsters create many fake email accounts to refer your website to and scrounge free credits on your webstore.

One way to find out if they are faking it is using an Anti-fraud trick that helps you learn fraudulent maneuvers and keeps you safe and alert throughout the whole fishy bluff deal.

View more information on Outsource E-commerce Entwicklung, E-commerce Entwicklung Spezialist and Magento Frontendentwickler. This expertise of the author has really been appreciated by viewers.

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