Ecommerce v/s mCommerce: What can retailers look forward to?

What doesn’t lie in market analysis is the collection of realistic numbers and figures. They tell the story of what the trend is, how the next strategy should be formed and what can be done to boost the business success further. With mobile being in so much use for countless purposes, the ongoing sweet battle between ecommerce and mCommerce has sprung. Let’s get it straight from the actual statistics:

Mobile commerce has generated the expectations of nearly $32 billion the upcoming year, of which also account for the flat 7% of total ecommerce sales.

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The rise in business success speaks out well about how the ubiquity of tablets and Smartphones has become the preoccupation of the online commercial market worldwide. The pleasantly shocking part is that the rush is not stopping here and will continue to increase each year.

This giant success of mobile commerce has provoked a debate in place as to whether retailers should actually consider going mobile with optimized website or opt for an app. So in this sensitive online commerce world, what can aspiring retailers can look forward to? How can they claim ample customer loyalty? Here is what you need to know

Why customer prefer ecommerce app?

When retailers choose to experience the power of mobile commerce, the first benefits they derive is to form amazing engagement equations with their mobile fanatic customers. They can communicate with personalized snippets. But one point of concern they often face is developing the ability to remind the users of their brand and services. Mobile apps rescue these merchants and offer them an opportunity to prompt customers to consider their offerings through push notifications. The notifications include latest offers, customized discounts, trends, news and more without compromising their attention.

Market research is often seen going in favor of the popularity of mobile shopping, which is best supported by the fact that almost 89% of consumers take part in media activity using mobile app.

The future for mobile app is bright

Mobile is a handset that gives customers the convenient opportunity to make purchase with easiest and quickest steps possible. Retailers make sure to minimize the work done by consumers and offer them a one touch access to what they want. Apple Pay for instance allows consumers to complete their in-app purchase by just placing their finger against their phone for quick identification. Customers don’t have to wait and go through excessive steps to feed their personal information.

The role of a Responsive Design

In recent time, responsive design is much officially appreciated by Google, and people want to experience the best on their mobile exploring the website that is optimized to work nicely on mobile handset. As responsive design sets in seamless performance for mobile users and fits to the latest Google compliance, ambitious business owners can gear for it. Ecommerce businesses can improve their revenue numbers by implementing on the fact that mobile has becomes the part of our everyday life.

The truth about everything

The smart move for brands and merchants today is to think of the optimized mobile app that can fascinate loyal customers and treat them with a more excellent user experience. So if it all comes down to making an ultimate decision, retailers of online business can rely on product offerings, consumer behavior, target audience, market competition, etc.

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